{"id":5213,"date":"2024-11-30T15:09:26","date_gmt":"2024-11-30T07:09:26","guid":{"rendered":"https:\/\/nullthought.net\/?p=5213"},"modified":"2024-11-30T15:37:49","modified_gmt":"2024-11-30T07:37:49","slug":"%e5%90%84%e5%a4%a7%e4%ba%92%e8%81%94%e7%bd%91%e5%b9%b3%e5%8f%b0%e5%af%b9%e5%a4%96%e9%93%be%e7%9a%84%e6%8e%a7%e5%88%b6%e8%b6%8a%e6%9d%a5%e8%b6%8a%e5%8f%98%e6%80%81%ef%bc%8c%e5%85%b8%e5%9e%8b%e7%9a%84","status":"publish","type":"post","link":"https:\/\/nullthought.net\/?p=5213","title":{"rendered":"\u5404\u5927\u4e92\u8054\u7f51\u5e73\u53f0\u5bf9\u5916\u94fe\u7684\u63a7\u5236\u8d8a\u6765\u8d8a\u53d8\u6001\uff0c\u5178\u578b\u7684\u7eb3\u4ec0\u5747\u8861"},"content":{"rendered":"\n<p>\u5404\u5927\u4e92\u8054\u7f51\u5e73\u53f0\u5bf9\u5916\u94fe\u7684\u63a7\u5236\u8d8a\u6765\u8d8a\u53d8\u6001\u3002\u60f3\u65b9\u8bbe\u6cd5\u5708\u517b\u66f4\u591a\u7528\u6237\uff0c\u5e76\u628a\u7bf1\u7b06\u8d8a\u7b51\u8d8a\u9ad8\uff0c\u5e73\u53f0\u53d1\u5c55\u5927\u4f53\u90fd\u4f1a\u5982\u6b64\u3002\u8fd9\u662f\u5178\u578b\u7684<strong><a href=\"https:\/\/zh.wikipedia.org\/zh-hans\/%E7%BA%B3%E4%BB%80%E5%9D%87%E8%A1%A1\" target=\"_blank\" rel=\"noreferrer noopener\">\u7eb3\u4ec0\u5747\u8861<\/a><\/strong>\uff1a<strong>\u5728\u9650\u5236\u5916\u94fe\u7684\u7b56\u7565\u4e0a\uff0c\u4efb\u4f55\u4e00\u4e2a\u5e73\u53f0\u90fd\u6ca1\u6709\u5355\u65b9\u9762\u6539\u53d8\u7b56\u7565\u7684\u52a8\u673a\u3002\u6bcf\u4e2a\u5e73\u53f0\u90fd\u77e5\u9053\uff0c\u5982\u679c\u5b83\u5355\u65b9\u9762\u9009\u62e9\u5f00\u653e\u5916\u94fe\uff0c\u4f1a\u5bfc\u81f4\u81ea\u8eab\u53d7\u635f\uff0c\u800c\u5176\u4ed6\u5e73\u53f0\u7684\u5c01\u95ed\u7b56\u7565\u8ba9\u5b83\u7684\u5f00\u653e\u53d8\u5f97\u4e0d\u53ef\u6301\u7eed<\/strong>\u3002<\/p>\n\n\n\n<p>The major internet platforms are increasingly tightening control over external links. They try every possible means to corral more users and raise the barriers higher and higher, and this is generally how platform development goes. This is a classic example of <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Nash_equilibrium\" target=\"_blank\" rel=\"noreferrer noopener\">Nash Equilibrium<\/a><\/strong>: <strong>in the strategy of limiting external links, no platform has the incentive to unilaterally change its strategy. Each platform knows that if it chooses to open external links unilaterally, it will be at a disadvantage, while the closed strategies of other platforms make its openness unsustainable<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/nullthought.net\/wp-content\/uploads\/2024\/11\/The_major_internet_platforms_Nash-Equilibrium.jpg\" alt=\"\" class=\"wp-image-5214\" srcset=\"https:\/\/nullthought.net\/wp-content\/uploads\/2024\/11\/The_major_internet_platforms_Nash-Equilibrium.jpg 1024w, https:\/\/nullthought.net\/wp-content\/uploads\/2024\/11\/The_major_internet_platforms_Nash-Equilibrium-300x300.jpg 300w, https:\/\/nullthought.net\/wp-content\/uploads\/2024\/11\/The_major_internet_platforms_Nash-Equilibrium-150x150.jpg 150w, https:\/\/nullthought.net\/wp-content\/uploads\/2024\/11\/The_major_internet_platforms_Nash-Equilibrium-768x768.jpg 768w, https:\/\/nullthought.net\/wp-content\/uploads\/2024\/11\/The_major_internet_platforms_Nash-Equilibrium-120x120.jpg 120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The major internet platforms try every possible means to corral more users and raise the barriers higher and higher. Created by Midjourney<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">1. <strong>\u201c\u56f4\u5899\u82b1\u56ed\u201d<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7528\u6237\u7559\u5b58\u4e0e\u5546\u4e1a\u5229\u76ca<\/strong><br>\u5e73\u53f0\u901a\u8fc7\u9650\u5236\u5916\u94fe\uff0c\u5e0c\u671b\u7528\u6237\u5c3d\u53ef\u80fd\u591a\u5730\u505c\u7559\u5728\u81ea\u5df1\u7684\u751f\u6001\u5185\u3002\u8fd9\u79cd\u65b9\u5f0f\u589e\u52a0\u4e86\u7528\u6237\u7684\u4f7f\u7528\u65f6\u957f\uff0c\u4ece\u800c\u63d0\u9ad8\u5e7f\u544a\u66dd\u5149\u7387\u3001\u7528\u6237\u8f6c\u5316\u7387\uff0c\u8fdb\u4e00\u6b65\u5de9\u56fa\u81ea\u5df1\u7684\u5546\u4e1a\u6a21\u5f0f\u3002\u6bcf\u4e2a\u7528\u6237\u7684\u6ce8\u610f\u529b\u90fd\u662f\u6709\u9650\u8d44\u6e90\uff0c\u51cf\u5c11\u201c\u6d41\u5931\u201d\u662f\u8fd9\u4e9b\u5e73\u53f0\u8ffd\u6c42\u6700\u5927\u5316\u5229\u6da6\u7684\u5173\u952e\u3002<\/li>\n\n\n\n<li><strong>\u6570\u636e\u63a7\u5236\u4e0e\u751f\u6001\u5c01\u95ed<\/strong><br>\u7528\u6237\u6570\u636e\u662f\u4e92\u8054\u7f51\u5e73\u53f0\u7684\u6838\u5fc3\u8d44\u4ea7\u3002\u901a\u8fc7\u56f4\u5899\u751f\u6001\uff0c\u5e73\u53f0\u80fd\u591f\u5784\u65ad\u6570\u636e\u6d41\u52a8\uff0c\u9632\u6b62\u5916\u90e8\u7ade\u4e89\u5bf9\u624b\u4ece\u81ea\u5df1\u7684\u6d41\u91cf\u6c60\u4e2d\u5206\u4e00\u676f\u7fb9\u3002\u6b64\u5916\uff0c\u8fd9\u79cd\u5c01\u95ed\u751f\u6001\u8fd8\u80fd\u66f4\u597d\u5730\u638c\u63a7\u7b97\u6cd5\u63a8\u8350\uff0c\u8fdb\u4e00\u6b65\u5f3a\u5316\u7528\u6237\u9ecf\u6027\u3002<\/li>\n\n\n\n<li><strong>\u5b89\u5168\u4e0e\u76d1\u7ba1\u501f\u53e3<\/strong><br>\u5e73\u53f0\u7ecf\u5e38\u4ee5\u201c\u5b89\u5168\u201d\u548c\u201c\u7528\u6237\u4f53\u9a8c\u201d\u4e3a\u7406\u7531\u9650\u5236\u5916\u94fe\uff0c\u6bd4\u5982\u9632\u6b62\u6076\u610f\u7f51\u7ad9\u8bf1\u5bfc\u70b9\u51fb\u6216\u4f18\u5316\u52a0\u8f7d\u901f\u5ea6\u7b49\u3002\u4f46\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u8fd9\u53ea\u662f\u63a9\u76d6\u5176\u66f4\u6df1\u5c42\u6b21\u7684\u5546\u4e1a\u52a8\u673a\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u201c\u56f4\u5899\u82b1\u56ed\u201d\u5bf9\u7528\u6237\u548c\u4e92\u8054\u7f51\u751f\u6001\u7684\u5f71\u54cd\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7528\u6237\u4f53\u9a8c\u88ab\u5272\u88c2<\/strong><br>\u9650\u5236\u5916\u94fe\u4f1a\u5bfc\u81f4\u7528\u6237\u5728\u4e0d\u540c\u5e73\u53f0\u4e4b\u95f4\u7684\u5207\u6362\u53d8\u5f97\u9ebb\u70e6\uff0c\u5f71\u54cd\u6574\u4f53\u4f53\u9a8c\u3002\u4f8b\u5982\uff0c\u5185\u5bb9\u521b\u4f5c\u8005\u7684\u94fe\u63a5\u88ab\u5c4f\u853d\uff0c\u7528\u6237\u65e0\u6cd5\u8f7b\u677e\u8df3\u8f6c\u5230\u76f8\u5173\u5185\u5bb9\u6216\u670d\u52a1\u3002\u957f\u6b64\u4ee5\u5f80\uff0c\u7528\u6237\u7684\u4f53\u9a8c\u548c\u5185\u5bb9\u7684\u5f00\u653e\u6027\u90fd\u4f1a\u53d7\u5230\u635f\u5bb3\u3002<\/li>\n\n\n\n<li><strong>\u4e92\u8054\u7f51\u7684\u5f00\u653e\u6027\u88ab\u524a\u5f31<\/strong><br>\u4e92\u8054\u7f51\u7684\u672c\u8d28\u4e4b\u4e00\u5728\u4e8e\u94fe\u63a5\u81ea\u7531\u4e0e\u5f00\u653e\uff0c\u7136\u800c\u5927\u5e73\u53f0\u5bf9\u5916\u94fe\u7684\u9650\u5236\u5b9e\u9645\u4e0a\u80cc\u79bb\u4e86\u8fd9\u4e00\u521d\u8877\u3002\u968f\u7740\u5e73\u53f0\u751f\u6001\u8d8a\u6765\u8d8a\u5c01\u95ed\uff0c\u4e92\u8054\u7f51\u53ef\u80fd\u4ece\u201c\u4e07\u7ef4\u7f51\u201d\u9010\u6e10\u6f14\u53d8\u4e3a\u4e00\u7ec4\u76f8\u4e92\u9694\u79bb\u7684\u201c\u4fe1\u606f\u5b64\u5c9b\u201d\u3002<\/li>\n\n\n\n<li><strong>\u5c0f\u4f01\u4e1a\u4e0e\u72ec\u7acb\u521b\u4f5c\u8005\u7684\u751f\u5b58\u538b\u529b\u589e\u52a0<\/strong><br>\u5bf9\u4e8e\u4f9d\u8d56\u5927\u5e73\u53f0\u6d41\u91cf\u7684\u5c0f\u4f01\u4e1a\u6216\u72ec\u7acb\u521b\u4f5c\u8005\u800c\u8a00\uff0c\u8fd9\u79cd\u5916\u94fe\u9650\u5236\u76f4\u63a5\u524a\u5f31\u4e86\u4ed6\u4eec\u5f15\u6d41\u7684\u80fd\u529b\u3002\u6ca1\u6709\u8d44\u6e90\u4e0e\u5927\u5e73\u53f0\u6297\u8861\u7684\u4e2d\u5c0f\u578b\u5185\u5bb9\u63d0\u4f9b\u8005\u4f1a\u9762\u4e34\u8d8a\u6765\u8d8a\u5927\u7684\u751f\u5b58\u6311\u6218\u3002<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">2. <strong>\u5e73\u53f0\u535a\u5f08<\/strong><\/h5>\n\n\n\n<p>\u5047\u8bbe\u6211\u4eec\u6709\u591a\u4e2a\u4e92\u8054\u7f51\u5e73\u53f0\uff08\u5982\u793e\u4ea4\u5a92\u4f53\u3001\u7535\u5546\u5e73\u53f0\u3001\u641c\u7d22\u5f15\u64ce\u7b49\uff09\uff0c\u5b83\u4eec\u901a\u8fc7\u4e89\u593a\u7528\u6237\u6d41\u91cf\u548c\u6ce8\u610f\u529b\u5b9e\u73b0\u6536\u76ca\u7684\u6700\u5927\u5316\u3002\u5b83\u4eec\u7684\u6838\u5fc3\u76ee\u6807\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5438\u5f15\u66f4\u591a\u7528\u6237\u5e76\u7559\u4f4f\u73b0\u6709\u7528\u6237<\/strong>\uff1b<\/li>\n\n\n\n<li><strong>\u9632\u6b62\u7528\u6237\u6d41\u5411\u7ade\u4e89\u5bf9\u624b<\/strong>\uff1b<\/li>\n\n\n\n<li><strong>\u5728\u5e7f\u544a\u3001\u4ea4\u6613\u7b49\u73af\u8282\u4e0a\u83b7\u53d6\u66f4\u9ad8\u6536\u76ca<\/strong>\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u591a\u8fb9\u7ade\u4e89\u7684\u535a\u5f08\u4e2d\uff0c\u6bcf\u4e2a\u5e73\u53f0\u7684\u9009\u62e9\u53ef\u4ee5\u7b80\u5316\u4e3a\u4ee5\u4e0b\u4e24\u79cd\u7b56\u7565\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f00\u653e\u5916\u94fe<\/strong>\uff1a\u5141\u8bb8\u7528\u6237\u901a\u8fc7\u5e73\u53f0\u8df3\u8f6c\u5230\u5176\u4ed6\u5e73\u53f0\uff0c\u4fdd\u6301\u751f\u6001\u7684\u5f00\u653e\u6027\u3002<\/li>\n\n\n\n<li><strong>\u9650\u5236\u5916\u94fe<\/strong>\uff1a\u963b\u6b62\u7528\u6237\u8df3\u8f6c\uff0c\u6784\u5efa\u5c01\u95ed\u7684\u201c\u56f4\u5899\u82b1\u56ed\u201d\u4ee5\u7559\u4f4f\u7528\u6237\u3002<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">3. <strong>\u7eb3\u4ec0\u5747\u8861<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5982\u679c\u67d0\u4e2a\u5e73\u53f0<strong>\u9009\u62e9\u5f00\u653e\u5916\u94fe<\/strong>\uff0c\u4f46\u5176\u4ed6\u5e73\u53f0\u9009\u62e9<strong>\u9650\u5236\u5916\u94fe<\/strong>\uff1a\n<ul class=\"wp-block-list\">\n<li>\u5f00\u653e\u7684\u5e73\u53f0\u4f1a\u9762\u4e34\u201c\u6d41\u91cf\u5916\u6d41\u201d\u7684\u98ce\u9669\uff0c\u7528\u6237\u53ef\u80fd\u901a\u8fc7\u5916\u94fe\u8df3\u8f6c\u5230\u5c01\u95ed\u5e73\u53f0\u3002<\/li>\n\n\n\n<li>\u5c01\u95ed\u5e73\u53f0\u53cd\u800c\u80fd\u591f\u4fdd\u4f4f\u7528\u6237\u6d41\u91cf\uff0c\u524a\u5f31\u5f00\u653e\u5e73\u53f0\u7684\u7ade\u4e89\u529b\u3002<\/li>\n\n\n\n<li>\u56e0\u6b64\uff0c\u5f00\u653e\u7684\u5e73\u53f0\u5c06\u5904\u4e8e\u4e0d\u5229\u5730\u4f4d\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5982\u679c\u6240\u6709\u5e73\u53f0\u90fd<strong>\u9650\u5236\u5916\u94fe<\/strong>\uff1a\n<ul class=\"wp-block-list\">\n<li>\u7528\u6237\u6d41\u91cf\u88ab\u5404\u81ea\u5e73\u53f0\u5c01\u9501\uff0c\u5f62\u6210\u5404\u81ea\u7684\u201c\u56f4\u5899\u751f\u6001\u201d\uff0c\u867d\u7136\u7528\u6237\u4f53\u9a8c\u53d7\u635f\uff0c\u4f46\u6bcf\u4e2a\u5e73\u53f0\u90fd\u4fdd\u4f4f\u4e86\u6d41\u91cf\u3002<\/li>\n\n\n\n<li>\u4efb\u4f55\u5355\u4e2a\u5e73\u53f0\u6b64\u65f6\u5982\u679c\u51b3\u5b9a\u201c\u5f00\u653e\u5916\u94fe\u201d\uff0c\u5176\u6d41\u91cf\u53ef\u80fd\u88ab\u5176\u4ed6\u5c01\u95ed\u5e73\u53f0\u5438\u8d70\uff0c\u6536\u76ca\u4e0b\u964d\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5982\u679c\u6240\u6709\u5e73\u53f0\u90fd<strong>\u5f00\u653e\u5916\u94fe<\/strong>\uff1a\n<ul class=\"wp-block-list\">\n<li>\u7528\u6237\u53ef\u4ee5\u5728\u4e0d\u540c\u5e73\u53f0\u95f4\u81ea\u7531\u8df3\u8f6c\uff0c\u4f53\u9a8c\u6700\u4f18\uff0c\u6d41\u91cf\u5206\u5e03\u76f8\u5bf9\u516c\u5e73\u3002<\/li>\n\n\n\n<li>\u4f46\u5728\u6b64\u72b6\u6001\u4e0b\uff0c\u4efb\u4f55\u4e00\u4e2a\u5e73\u53f0\u53ea\u8981\u5207\u6362\u5230\u201c\u9650\u5236\u5916\u94fe\u201d\uff0c\u5c31\u53ef\u80fd\u901a\u8fc7\u7559\u4f4f\u7528\u6237\u6d41\u91cf\u83b7\u53d6\u4f18\u52bf\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u201c\u6240\u6709\u5e73\u53f0\u9009\u62e9\u9650\u5236\u5916\u94fe\u201d\u662f\u4e00\u4e2a<strong>\u7eb3\u4ec0\u5747\u8861<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6bcf\u4e2a\u5e73\u53f0\u90fd\u77e5\u9053\uff0c\u5982\u679c\u5b83\u5355\u65b9\u9762\u9009\u62e9\u5f00\u653e\u5916\u94fe\uff0c\u4f1a\u5bfc\u81f4\u81ea\u8eab\u53d7\u635f\uff0c\u800c\u5176\u4ed6\u5e73\u53f0\u7684\u5c01\u95ed\u7b56\u7565\u8ba9\u5b83\u7684\u5f00\u653e\u53d8\u5f97\u4e0d\u53ef\u6301\u7eed\u3002<\/li>\n\n\n\n<li>\u56e0\u6b64\uff0c\u5728\u9650\u5236\u5916\u94fe\u7684\u7b56\u7565\u4e0a\uff0c\u4efb\u4f55\u4e00\u4e2a\u5e73\u53f0\u90fd\u6ca1\u6709\u5355\u65b9\u9762\u6539\u53d8\u7b56\u7565\u7684\u52a8\u673a\u3002<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">4. <strong>\u201c\u56da\u5f92\u56f0\u5883\u201d<\/strong><\/h5>\n\n\n\n<p>\u4ece\u7528\u6237\u548c\u4e92\u8054\u7f51\u751f\u6001\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u79cd\u535a\u5f08\u5b9e\u9645\u4e0a\u6784\u6210\u4e86\u4e00\u4e2a\u201c<strong><a 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